Your AI asks who you are
every single morning
You explain your business. Your voice. Your customers. Again. You built a second brain to stop doing this, and you are still doing this.
The problem is not your discipline. It is that you built storage, and storage waits to be opened. A brain gets walked.
An app is a place to put things
Notion is good software. Obsidian is good software. Neither one failed you. They are filing cabinets, and a filing cabinet is useful. It is just not a brain.
A brain gets walked. Something moves through it, picks up what it needs, and knows where to go next. That something is your AI. And here is the part nobody tells you: your AI does not browse. It does not get curious. It opens what you point it at.
So a beautiful vault means nothing to it if nothing tells it where to stand. You built a room with no doors.
The fix is not another app. It is 3 folders with 3 jobs, and an agent that reads the folder it is standing in.
This is the whole idea
Numbered folders. Each one holds 1 job and the notes for that job. Nothing else. The number is the order the work happens in, not decoration.
Point your AI at 02_writing and it already knows it is writing. Nobody had to explain that.
~/my-business/
├── 01_research/
│ ├── customers.md
│ └── competitors.md
├── 02_writing/
│ ├── how-i-write.md
│ └── offers.md
└── 03_publishing/
├── where-it-goes.md
└── checklist.md Start with the free material
No card, no trial, no upsell wall. This is the part that should work before you pay anyone anything.
Hermes basics
Getting the agent running and pointed at a folder.
ICM folder structures
How to number them, what goes inside, and when to add a 4th.
Automations
Cron jobs and scheduled work that runs without you watching.
Channels
Wiring it into Discord, Telegram and email.
BuildMarketClose
I am an admin in the BuildMarketClose community and I teach there. I am also building my own material inside it, in the open, as proof that their process works. If you want to watch that happen from the inside, that is where it is happening.
Heads up: that is an affiliate link. I earn a commission if you join through it. I would point you there either way, because it is where I teach, but you should know before you click.
My VIP classroom
Still in draft. You cannot buy it today and I am not going to pretend otherwise.
When it opens, it is where I put:
- My live Hermes setup. The real one, not a demo.
- My actual ICM folder structures, as I use them.
- Finished builds you can take and run.
- Request rights. You ask for a build, I make it, it lands in the classroom.
The structured course material is being written now. It is not there yet. If you want a finished library today, wait for me. If you want to watch it get built and get in early, leave your email.
Questions you are probably asking
Is the free stuff actually free?
Yes. No card, no trial that converts, no locked lesson 4. The paid thing is separate and it is not open yet anyway.
What is the commission thing?
BuildMarketClose pays me if you join through my link. I teach there and I would recommend it regardless, but you deserve to know the incentive exists.
When does VIP open?
When the material is worth charging for. Leave your email and you will hear before anyone else.
Do I need to know how to code?
No. If you can make a folder and name it, you can do this. That is most of the point.
Is this just another second brain method?
Fair question. The difference is who it is built for. A second brain is usually built for you to read. This is built for your agent to walk, and that changes the shape of everything.
Go make 3 folders tonight
Number them. Give each one a job. Then point your AI at one of them and watch it stop asking who you are.